Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the process and techniques implemented into a website which improves your website’s visibility in search engines like Google and Bing. This makes it easier for your target audience to find you when searching the internet using a search engine. It is a key component of any digital marketing strategy, alongside PPC, social media and content marketing. When SEO is implemented correctly it can yield huge success to your organisation.