Google Ad ManagementWe manage Google Ad campaigns which convert
We specialise in Google Ads, display and shopping
Detailed monthly reporting
Ecommerce focused Google Ads strategies that drive sales and leads
Controlled targeting to ensure your ads only reach relevant people
Let Purple Penguin make your paid marketing campaigns successful
At Purple Penguin, we manage your Google Ads account and identify and implement the keywords that will drive buyers to your site. Highly focused keyword research will determine the most cost-effective approach to obtaining customers looking for the products and services which you offer. We will develop an effective paid search campaign focused on meeting your ideal cost per sale or cost per lead by utilising detailed research and our own industry experience. By trusting us with your marketing campaigns, you can rest assured that you will reach eager buyers looking for your products and services.
Our goal is to turn each pound you invest into multiple pounds of profit – leading to a sustainable, effective campaign.
How we plan campaigns
Keyword Research for a Solid Foundation
Determining the keyword to bid on is the foundation of a successful campaign. We’ll research keywords and costs to determine which keywords have the potential to provide the ROI.
Competitor Campaign Analysis
Understanding how your competitors are running their Google Ads campaign can be a huge benefit. We’ll give you insight into their bids, spend and landing pages.
Campaign Creation and Ad Copy Creation
We’ll set up your Ads campaign, create and copy and configure all settings. Multiple ad variations will be created and modified to achieve the highest conversion rates possible.
Landing Page Design and Development
With a full in-house design and development team, we can guide you in the right direction and execute highly converting landing pages.
Detailed Reporting and Monthly Meeting
Each month we’ll provide you with a detailed report of what was done and what the plan is for the coming month. We’ll also schedule a review call with our team and yours.