So, you’ve taken the plunge and started a new business, now you're thinking about getting started with Marketing - maybe it’s been on your mind for years or maybe you’ve had a flash of inspiration and just had to do it. Either way starting a new business is no small feat so well done you! Once the initial excitement has faded...
Whether you’ve just started your journey as an entrepreneur or you’ve been at it for a while, you won’t have been able to escape the massive rise of Digital Marketing or its impact on your business. We at Purple Penguin Marketing have been supporting Small Businesses for many years and know a thing or two about How to Build a Small Business...
We’ve all been there – something just doesn’t feel right, your website just isn’t pulling in enough business, your sales team aren’t closing quite as many deals and your pipeline seems less solid than it has in a while. Is it a blip? Time of year? Something else? Many Owners/ CEO’s and Marketing Leaders that we work with tell us they...
Building a website is not just about slapping a few pages together, any website designer can do that. But that there are 7 essential things that must be considered with every website that any decent web designer should and must understand and deliver.
There is a lot of noise around digital marketing and the use of content. There is confusion between digital marketing and social media marketing, and it is easy to be bombarded by a host of ideas that will “work best” for a company. So How do you make digital content work using old school marketing?